Improving arts management/marketing efficiency: optimizing utilization of scarce resources to produce artistic outputs
نویسندگان
چکیده
Purpose This longitudinal research examines US symphony orchestra sector organizations to determine individual efficiencies in allocating resources (donations, governmental/private funding, etc.) for desirable outputs (concerts, educational programs, community outreach). It provides researchers and managers with a tool identifying, assessing mitigating organizational inefficiencies. Design/methodology/approach study assesses relative performing arts using Data Envelopment Analysis (DEA), widely-used nonparametric data-intensive benchmarking technique that determines an optimal “production frontier” of best-practice among their peers abilities turn multivariate inputs into desired outputs. Findings analysis highlights efficiency differences wide range orchestras converting available performance-related useful results developing practical benchmarks achieve improvement. Research limitations/implications constructive guidance improving relatively-inefficient organizations. Future can expand the scope utilize two-stage DEA model provide more specific Practical implications pragmatic enables arts/culture institutions assess identify opportunities optimize producing social target markets. Social Efficiency improvements enable additional artistic/social services, fewer resources, larger audiences. Originality/value demonstrates both its efficiencies, sources inefficiencies trends.
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ژورنال
عنوان ژورنال: Arts and the market
سال: 2022
ISSN: ['2056-4953', '2056-4945']
DOI: https://doi.org/10.1108/aam-07-2021-0029